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Truckers Can Avoid Costly Deer Collisions

CALGARY, June 1, 2005 -- Owner-operators and trucking companies can dramatically reduce their risk for costly deer collisions with a new product now available in Canada.  In independent beta testing, The Hornet Deer Avoidance System reduced deer collisions by 70%.

The electronic system mounts on the front grill of a rig, drawing a low amount of power from the truck's battery.  It emits a high-frequency, directional sonic wave that bounces ahead off the roadway.  This wave alerts deer and most other animals up to a half kilometer away that something large and loud is approaching.  That provides more time and distance to avoid deer/vehicle collisions.

So how exactly does it work?  Wave Variance tuning combines reverberation and reflection of the signal.  The sound wave begins to reverberate as it travels through the barrel of The Hornet.  The reverberating wave is then reflected off the road surface, creating a virtual sonic echo effect and allowing the sound wave to carry a much longer distance.  The Hornet runs at a fixed frequency of a 5,000 Hz. square wave pattern, with a secondary frequency to the 18,000 to 21,000 Hz. Range.  That means if there is no competing sound (i.e. engine noise) humans hear it as a high-pitched whine.

Over the past ten years the number of animal collisions in Alberta has almost doubled with 11,449 in 2002 alone.  Two major Alberta trucking companies have already reduced their deer collisions using this product.  A major Canadian oil and gas producer has also recently outfitted more than 300 of its field trucks with The Hornet.  South of the border, The Hornet was tested on deer accident-prone police and emergency vehicles in the U.S. over a 3-year period, with more than six million accident-free miles before it was brought to market. Several American police services, EMS and insurers endorse the product.

The Hornet produces vastly superior results over air-fed deer whistles many truckers rely on.  In 2002, an independent study at the University of Connecticut found the small plastic devices to be ineffective.  Researchers discovered deer are not capable of hearing the signal it emits.  Further studies show the air-fed whistles produce no sound unless vehicles are travelling over 80 km per hour.

The Hornet does not rely on wind speed.  It also stands up well to wear.  It is not affected by normal high and low temperature conditions.  However, it should not be submerged in water.  In a truck wash, it should be protected from any high-pressure water flow.

The Hornet comes with an on/off switch to be mounted inside the cab.  But it can also be connected to a rig's headlights, so it will automatically power on during high deer activity times (dusk to dawn).  Anyone with rudimentary mechanical skills (ability to mount driving lights or install a radio) and normal hand tools should be able to install The Hornet in 15 minutes or less.

The Interstate Model (for tractor-trailers) retails for $319.95, but can save hundreds of thousands of dollars in down-time and repair costs.  Smaller car and motorcycle models are also available.  'The Hornet' is distributed in Canada by Alberta-based GlenRohe Distributors. For more information, log onto



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